El Consumidor y su entorno
Coordinator/Director: Dr. Carlos Ballesteros García
E-mail: ballesteros@cee.upcomillas.es
Centre/Institute/Faculty: Facultad de Ciencias Económicas y Empresariales
University: Universidad Pontificia Comillas
Main Focus Area: 2, Management and social responsability
Main SubFocus Area: Business leadership and social responsibility
No. of PhDs: 3
Total members: 4
Brief description
This group’s lines of research include:
– The home as the consumption decision unit
– Market citizenship
– Cultures and consumptions
– Trends in today’s society and consumers
– Education for consumption
– Qualitative-phenomenological techniques to study consumer behaviour, especially Grounded Theory
– Consumer rights and obligations.