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El Consumidor y su entorno

Coordinator/Director: Dr. Carlos Ballesteros García
Centre/Institute/Faculty: Facultad de Ciencias Económicas y Empresariales
University: Universidad Pontificia Comillas
Main Focus Area: 2, Management and social responsability
Main SubFocus Area: Business leadership and social responsibility
No. of PhDs: 3
Total members: 4

Brief description
This group’s lines of research include:
– The home as the consumption decision unit
– Market citizenship
– Cultures and consumptions
– Trends in today’s society and consumers
– Education for consumption
– Qualitative-phenomenological techniques to study consumer behaviour, especially Grounded Theory
– Consumer rights and obligations.